Wednesday, September 5, 2007
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- Bayo
- Bayo Adekanmbi is a DNA Biochemist, who has found expression in brand/ marketing strategy and creative planning. A researcher in emerging/frontier market dynamics, emerging middle class of BRICs , VISTA, E7, N-11 and BOP markets and strategic evolution of global brands from emerging markets of Africa and middle east. He provides strategic counsel on brand development and marketing strategy at C-level to telcos, banks and FMCG. He believes great brands are products of a deliberate alignment of the brand's eternal purpose and an insight into the core of the consumer's being within a defined cultural context. Bayo is a certified marketing analyst, brand strategist with a postgraduate qualification in Marketing from CIM, UK. He is also an alumni of INSEAD France and Columbia Business School, New York executive education in Telecoms, Business Strategy, Marketing and Finance. He leads a team of strategists and idea generators on the MTN business at DDB Lagos as Executive Strategy/Business Director
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