Bayo (Olubayo) Adekanmbi has found maximum expression in Marketing strategy, Consumer Insight and Business Intelligence.
He enjoys research into emerging/frontier market dynamics, emerging middle class of BRICs , VISTA, E7, N-11 and BOP markets and strategic evolution of global brands from emerging markets of Africa and middle east. He provides strategic counsel on Marketing strategy at C-level to telcos, banks and FMCG. Bayo is a SAS trained analyst/programmer, Chartered Marketer of South Africa and an award-winning brand strategist with a professional qualification in Marketing from CIM, UK. He is also an alumni of INSEAD France and Columbia Business School, New York executive education.